[Posted by Jennifer Minko,
Sr. Manager, Field Marketing, Neolane, Inc.]

We were pleased to have guest speaker Shar VanBoskirk, Vice President, Principal Analyst at Forrester Research, Inc. join Neolane in the first webinar of the year, “Unraveling the Complexity of Cross-Channel Messaging”.  To highlight our new year of webinars we will be following up each event with a one-minute (or less) take-a-way that will give you some insight onto the topic and what information was discussed during the event.

Read the rest of this entry »

[Posted by Jennifer Minko,
Sr. Manager, Field Marketing, Neolane, Inc.]

2011 is just about over and the time has come to prepare for another year of events, conferences, and webinars, oh my! This is the point where I like to review the past 365 days of programs and share a few key points that stood out. We organized a number of webinars, covered a variety of topics, and shared the stage with some amazing presenters whose ideas and commentary gave us insight on what it means to be a marketer today.

This year was all about building a business case for marketing tech purchases and making sure your selection will withstand a constantly evolving marketplace.   With the help and knowledge of analysts, partners and, customers we were able to address the issues and challenges you face and move toward a better understanding of where you can begin making a change.

Read the rest of this entry »

[Posted by Jennifer Minko,
Sr. Manager, Field Marketing, Neolane, Inc.]

Attending NCDM 2010 in Miami capped off what will hopefully be recognized as a turning point in our industry.  With increased attendance and a nice balance of senior level marketing professionals, the “Conference for Engaging Customers Using Data & Technology” focused on some emerging challenges and opportunities that marketers will face in the coming year.  For example, according to DM News, one session positioned trends well, highlighting that marketers must focus on “turning mass marketing efforts into one-to-one initiatives; measuring campaigns with emerging technologies; and trying to make precise analytics decisions in real time.”

Read the rest of this entry »

[Posted by Jennifer Minko,
Sr. Manager, Field Marketing, Neolane, Inc.]

It seems I am constantly becoming a fan of someone’s company on Facebook, linking to new organizations through LinkedIn or following others on Twitter. But do these actions make me any more loyal or committed to a brand?  Beyond getting company news and access to special offers, what other value can social media bring to a company’s marketing mix?  In this post, I’d like to examine the use of social media as a key component of tradeshow and event planning and through a real-life example, show why pairing these marketing efforts is worth the extra attention to pre-show planning and organization.

Read the rest of this entry »

[Posted by Jennifer Minko,
Sr. Manager, Field Marketing, Neolane, Inc.]

It’s easy to get caught up in following or accepting everybody and anybody across all of your social networks, but is that strategy the best approach for you or your brand?

The short answer is no.

Read the rest of this entry »