[Posted by Alexis Karlin
Digital Marketing Specialist, Neolane, Inc.]

Now that the peak of summer is over, I think it’s time to start up with Finger on the Pulse postings again. During my research this week, I’ve found a majority of the conversations have been about B2B (business-to-business) marketing.

Check In & Check Out FourSquare Local Updates for B2B
The author of the post, Sarah Young, went into SoLoMo marketing under the pretense that checking in on FourSquare was creepy. But she came out having discovered the value it provides in businesses-to-business marketing.

How to Make B2B Content More Shareable
This post suggests that you shouldn’t base your marketing strategy around the mantra, “if you build it they will come.” It breaks down the best way to share content via each medium: Facebook, Pinterest, Twitter, Google+, and LinkedIn. One tip that I’ll be using going forward is to make sure you tag others when you share on Google +; this alerts them the content might be relevant to them or is about them.

8 B2B Tips for Using Social Forums
This post covers how B2B marketers can use forums to drive sales and generate leads. Suggestions include becoming part of the conversation, becoming a link miner, not a link farmer, and starting your own Q&A.

If you see a post or have a theme idea you would like to see in the next round up please sends me a tweet, @akarlin.