[Posted by Ed Hadley
Senior Marketing Manager, Neolane, Inc.]

70,000 registered attendees.  750 breakout sessions.  Keynotes from leaders and luminaries, including General Colin Powell, Sir Richard Branson, and Tony Robbins.  A concert by the Red Hot Chili Peppers.  Blending education and entertainment in one unforgettable experience, Dreamforce truly does rock.

While it’s easy to get caught up in the glitz and glamour, attendees should focus on the valuable substance at the heart of Dreamforce: the trends shaping enterprise software and cloud computing.  This year’s theme is “Touch the Social Enterprise.”  From the keynotes to the Cloud Expo, the buzz will be about how social media is transforming the way we do business: marketing, sales, service, etc.

In honor of this important and timely theme, we adapted the lyrics of to the song “Otherside” – by none other than the Red Hot Chili Peppers.  Like Dreamforce itself, we hope it both educates and entertains, inspiring brands to embrace the concept of the social enterprise.  Feel free to turn the volume up and sing along.

Visit the Neolane Booth at Dreamforce

To learn more about social media’s impact on marketing, stop by Neolane’s booth #1407 in the Dreamforce Cloud Expo. We will be showcasing key capabilities within our conversational marketing platform, including Neolane Social Marketing and Neolane Mobile App Channel, and how brands can drive better engagement and results through real-time SoLoMo marketing strategies.

If you’re not sure what SoLoMo is (hint: it’s the portmanteau word for the convergence of Social, Local, and Mobile), check out our recent white paper, “SoLoMo Marketing: From Concept to Practice.”

We look forward to seeing you at #DF12! Follow @Neolane for event updates and to participate in the conversation.