[Posted by Ed Hadley
Senior Marketing Manager, Neolane, Inc.]

After months of anticipation, Dreamforce kicks off today.  In honor of the event’s “Touch the Social Enterprise” theme, we published a music video which adapts the Red Hot Chili Peppers song “Otherside” to illustrate social media’s transformative impact on business.

In addition to publishing the video on digital channels, we’ve integrated it with Neolane’s physical presence at Dreamforce.  At our booth #1407, we’ll be handing out buttons with a QR code that launches a landing page featuring the video, plus an MP3 download, the lyrics, and a link to support the Chili Peppers by purchasing the original song.

To bring it all together, the video is at the heart of our Dreamforce giveaways.  Rather than asking attendees to drop business cards in the proverbial fish bowl, we devised some musically-inspired ways to participate—both physically and virtually via Twitter.

How to Participate    

In order to win with Neolane at Dreamforce, all you have to do is wear or share:

• Wear – Grab a “I’m Rocking #DF12” button from our booth #1407 and wear it on the show floor.
• Share – Tweet how you’re rocking out with Neolane.  Be sure to include @Neolane, #DF12, and this link.

The Prizes

Each day throughout Dreamforce, our roaming prize patrol will randomly select winners from the show floor as well as the #DF12 tweet stream.  Prizes include:

• 1 $500 Apple gift card
• 14 Barnes & Noble NOOKs
• 20 $10 iTunes gift cards

Good luck!  And feel free to connect with @Neolane on Twitter to stay up to date on all things Dreamforce!