Summary of eTail West in 23 Tweets

Posted on Mar. 2nd 2010 9:07 AM by Stephan Dietrich

Neolane enjoyed yet another rewarding experience at eTail this year.
There were many interesting and thought-provoking conversations taking place, both offline and online.

Listed below is a sampling of tweets we thought best encapsulated the theme of eTailWest 2010:

mattranta: 1-800-flowers says you must have an optimized web experience for each mobile device. #etail
fiftyone: commonly overheard discussion topics at #etail today: international expansion, mobile, social media, and practicality.
cpcstrategy: Scott Savitz, CEO of Shoebuy – “Your best marketing tool is your own customers!” #surveys #etail
osofsky: Only 36% of visitors come to retail sites to purchase. Want content, community Forsee #etail
Listrak: 85 percent of user generated product reviews come from post purchase “review your product” emails #etail
cpcstrategy: Less than half of an internet retailers send abandonded cart emails. #leaving$onthetable #etail
sativabella: New term courtesy of Michael Kahn (svp Performics) SNO – Social Network Optimization. The next SEO, SEM? #etail
bob_williams: The consumer adoption of mobile device and use is out pacing retailer support. Paull Elliott #etail #etail_events
bob_williams: Flat rate shipping charge shown up front helps to reduce cart abandonment during checkout. #etail #etail_events
Alex_at_LitleCo: Real-time marketing segmentation and personalization big topics at #etail #etail_events. Anyone talking how payment processing relates?
osofsky: 37% brand familiarity 18% email 7% word of mouth traffic sources forsee #etail
mattranta: Founder & CEO of shoebuy.com says, “social media is the best ‘tool’ available to you for marketing, Merchandizing, and usability.” #etail
steveirvine: Jack Jia, CEO, Baynote – “focus on engagement, sales will come” – great stuff on peer-driven recommendations #etail #etail_events
bob_williams: Big company Sears is acting nimble with multi-channel marketing and technology. Nice! #etail #sears
osofsky: Democratization of retail. Sears says is the next big thing. #etail
mattranta: #etail Dell presentation was interesting, like an appointment w/ a social media psychologist. Some favorite quotes…(more)
lorrikim: Etail is great so far. A big theme: back to the basics. Web 2.0 is useless you forget about 1.0. #etail #etail_events
fiftyone: commonly overheard discussion topics at #etail today: international expansion, mobile, social media, and practicality.
tedmcdonald: Ed Hardy’s tip to increase conversion? Use celebrities! Now picturing Jon Gosselin on our homepage in a Carfax shirt. #etail
bob_williams: In less than 6 weeks from launch 3% of prescription refill orders came from mobile phone app. Miguel Almeida #Walgreens #etail
rsomers: United Marketing Group from Chicago rock. We left valuables overnight in our booth by mistake, they safeguarded them. #etail
NYTPirate: Jana Eggers, CEO of Spreadshirt & speaker at #eTail Europe is interviewed by the NY Times on her hiring tactics ht… http://bit.ly/cdvPbd
bob_williams: eCommerce nugget to put on your wall. “Friction = Fail” – John Poisson Shutterfly – #eCommerce #etail

pixel Summary of eTail West in 23 Tweets

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Authors

Stephan Dietrich,
President, North America


Kristin Hambelton,
Vice President Marketing


Mathieu Hannouz,
Sr. Product Marketing Manager


Jennifer Minko,
Marketing Programs Manager


Alexis Karlin,
Digital Marketing Specialist


Ed Hadley,
Senior Marketing Manager


James Burr,
Senior Presales Consultant, Neolane

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