Summary of eTail West in 23 Tweets
Neolane enjoyed yet another rewarding experience at eTail this year.
There were many interesting and thought-provoking conversations taking place, both offline and online.
Listed below is a sampling of tweets we thought best encapsulated the theme of eTailWest 2010:
| mattranta: | 1-800-flowers says you must have an optimized web experience for each mobile device. #etail |
| fiftyone: | commonly overheard discussion topics at #etail today: international expansion, mobile, social media, and practicality. |
| cpcstrategy: | Scott Savitz, CEO of Shoebuy – “Your best marketing tool is your own customers!” #surveys #etail |
| osofsky: | Only 36% of visitors come to retail sites to purchase. Want content, community Forsee #etail |
| Listrak: | 85 percent of user generated product reviews come from post purchase “review your product” emails #etail |
| cpcstrategy: | Less than half of an internet retailers send abandonded cart emails. #leaving$onthetable #etail |
| sativabella: | New term courtesy of Michael Kahn (svp Performics) SNO – Social Network Optimization. The next SEO, SEM? #etail |
| bob_williams: | The consumer adoption of mobile device and use is out pacing retailer support. Paull Elliott #etail #etail_events |
| bob_williams: | Flat rate shipping charge shown up front helps to reduce cart abandonment during checkout. #etail #etail_events |
| Alex_at_LitleCo: | Real-time marketing segmentation and personalization big topics at #etail #etail_events. Anyone talking how payment processing relates? |
| osofsky: | 37% brand familiarity 18% email 7% word of mouth traffic sources forsee #etail |
| mattranta: | Founder & CEO of shoebuy.com says, “social media is the best ‘tool’ available to you for marketing, Merchandizing, and usability.” #etail |
| steveirvine: | Jack Jia, CEO, Baynote – “focus on engagement, sales will come” – great stuff on peer-driven recommendations #etail #etail_events |
| bob_williams: | Big company Sears is acting nimble with multi-channel marketing and technology. Nice! #etail #sears |
| osofsky: | Democratization of retail. Sears says is the next big thing. #etail |
| mattranta: | #etail Dell presentation was interesting, like an appointment w/ a social media psychologist. Some favorite quotes…(more) |
| lorrikim: | Etail is great so far. A big theme: back to the basics. Web 2.0 is useless you forget about 1.0. #etail #etail_events |
| fiftyone: | commonly overheard discussion topics at #etail today: international expansion, mobile, social media, and practicality. |
| tedmcdonald: | Ed Hardy’s tip to increase conversion? Use celebrities! Now picturing Jon Gosselin on our homepage in a Carfax shirt. #etail |
| bob_williams: | In less than 6 weeks from launch 3% of prescription refill orders came from mobile phone app. Miguel Almeida #Walgreens #etail |
| rsomers: | United Marketing Group from Chicago rock. We left valuables overnight in our booth by mistake, they safeguarded them. #etail |
| NYTPirate: | Jana Eggers, CEO of Spreadshirt & speaker at #eTail Europe is interviewed by the NY Times on her hiring tactics ht… http://bit.ly/cdvPbd |
| bob_williams: | eCommerce nugget to put on your wall. “Friction = Fail” – John Poisson Shutterfly – #eCommerce #etail |
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