[Posted by Kristin Hambelton
Vice President Marketing, Neolane, Inc.]

On January 24^th at 2:00pm ET, Neolane will kick off its 2012 webinar series with a doozy: Unraveling the Complexity of Cross-Channel Messaging – A Roadmap for Tearing Down the Silos and Adopting an Integrated, Customer-Centric Approach.

I’m excited to present alongside Shar VanBoskirk, Vice President, Principal Analyst at Forrester Research.  Shar is a leading expert on interactive marketing and how businesses can leverage digital channels and technologies to drive sales and deepen customer relationships.

Together, we hope to shed some light on the key barriers to integrated, cross-channel messaging (and how to overcome them), as well as the tremendous business benefits of adopting a customer-centric approach.  In an era of empowered customers and sky-high expectations, marketers of all types can’t afford to miss it.

The reality is that many organizations are stuck in a siloed, channel-based approach to messaging and campaign management.  In these situations, campaigns are managed by channel, with little or no regard for the overall customer experience.  As many brands are realizing—and much of Forrester’s research astutely emphasizes—this approach can severely hinder marketing results and revenues.

Over the past year, Neolane has experienced a sharp uptick in the number of organizations looking to tear down their silos.  Often, these projects start with email marketing and over time incorporate other channels (e.g. mobile, social, etc.) into a single, integrated cross-channel platform.  Thus, marketers experiencing limitations with their email service provider (ESP) should find this webinar particularly relevant.  You might also be interested in this article I wrote for Chief Marketer, as it explores these limitations in greater detail.

If you’re struggling with any of these issues, we hope to see you on January 24th.