[Posted by Jennifer Minko, Sr. Manager, Field Marketing, Neolane, Inc.]
During last month’s webinar we were joined by Matt Rausenberger, Senior Director, Professional Services at Return Path. Matt has dedicated his career to providing email deliverability consulting to marketers around the world and has defined best practices, solved complex deliverability issues and developed new tools and techniques for achieving the highest deliverability possible for his clients and customers.
In the following clip, Matt outlines the keys to success for the first resolution: “I will reduce subscriber complaints.” According to Matt’s research, spam complaints are the number one reason why B2C senders get low inbox placement rates. Large mailbox providers will decide how to deliver your message—inbox vs. bulk folder—based on a number of reputation factors, the biggest being spam complaints. It’s the responsibility of the sender to implement and follow best practices to keep their messages out of the junk folder and in the inbox.
Follow Matt’s four keys to success in reducing subscriber complaints.
To find out the 6 other email deliverability resolutions and their corresponding keys to success, watch the full webinar replay.