Integrated Marketing: It’s No Game [Infographic]
Today’s marketer has the challenge (or opportunity) of reaching their customers through what can seem like an infinite number of marketing channels. To quote Spiderman, “With great power, comes great responsibility.” Marketers need to put the customer in the driver’s seat, allowing them to choose how and when they wish to receive relevant information and/or make purchases. It is the marketer’s responsibility to leverage all this available data about customers and prospects to communicate with them through these preferred channels in a manner that’s both consistent and highly personalized.
This infographic highlights some impressive integrated marketing statistics, showcasing the channels most commonly used and how customers are interacting with brands through these channels.
![integrated marketing roadmap Integrated Marketing: Its No Game [Infographic]](http://blog.neolane.com/wp-content/uploads/2012/06/integrated-marketing-roadmap.png "Integrated Marketing Roadmap")
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July 6th, 2012 at 7:57 am
[...] ‘Infographic of the Week’ this week is: Integrated Marketing: It’s No Game by [...]
July 6th, 2012 at 10:56 am
[...] that definition says what it is, it doesn’t say why we do it. From Neolane: Todays marketer has the challenge (or opportunity) of reaching their customers through what can [...]