[Posted by Alexis Karlin
Digital Marketing Specialist, Neolane, Inc.]

When recommending a new marketing strategy or tactic it’s great to have some statistics to support your recommendations. With that in mind, we’ve compiled 25 of the most intriguing digital marketing statistics we could find.  Whether you need to justify your digital marketing investments for executives in your organization, or you are just interested in some good data – these eye catching digital marketing statistics from 2011 and predictions for 2012 should spark your interest!

Internet Marketing

• Twelve percent of U.S. online adults use print ads to find sites, 11% use TV ads, and only 4% use radio ads – Forrester
• Fifty-three percent of all participants say SEO makes the biggest impact on lead generation, followed by 28% for PPC and 19% for social media – Seohorizon
• Across Google, Yahoo and Bing, paid search spend increased 35 percent, click volume increased 56 percent, CTR increased 23 percent and cost per click (CPC) decreased 14 percent during Q4 2011 on a year over year basis – Marinsoftware
• Compared to 2010, search advertisers on Google saw a 48 percent increase in clicks during Q4 2011 – Marinsoftware
• Compared to Q4 2010, Yahoo and Bing advertisers realized a 44 percent increase in click volume, a 9 percent increase in CPC and a 1 percent boost in CTR during Q4 2011 – Marinsoftware
• Eighty-four percent of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising- Hubspot
• Seventy-eight percent  of Internet users conduct product research online – Hubspot
• Article posting and social media (excluding blogs) are the most popular tactics and are currently used by 79 percent and 74 percent of B2B marketers, respectively – Contentmarketinginstitute

Mobile Marketing

• Mobile devices are everywhere:  93 percent of U.S. online adults own a mobile phone, and 19 percent own a tablet device – Forrester, Pewresearch
• Retailers have reported that 20 percent of their marketing emails are opened via mobile devices – Forrester
• Consumer adoption of 2D bar code reader applications has grown from 1 percent of U.S. adults in 2010 to 5 percent in 2011 – Forrester
• During Q4 2011, 10 percent of all clicks on paid search ads in the U.S. were made either on a tablet (4 percent) or a smartphone (6  percent) – Marinsoftware
• Statistics reveal that 71 percent of users search after seeing mobile ad, 53 percent purchase due to mobile search and 90 percent of mobile search results in action – Seohorizon
• By 2014, mobile internet is expected  take over desktop internet usage – Digitalbuzzblog
• Eighty-six percent of mobile internet users are using their devices while watching TV – Digitalbuzzblog

Social Media Marketing

• Forty-four percent of Generation Z  (consumers between the ages of 18 and 22) rely on social networks to find websites – Forrester
• Seventy-five percent  of B2C companies are the most active on Facebook, followed by 8 percent on Twitter and 6 percent on LinkedIn – Seohorizon
• Sixty percent of the surveyed marketers said they plan to increase their budget for social media marketing in 2012; 53 percent plan to increase their budgets for SEO and 40 percent will increase their PPC budget – Seohorizon
• Two-thirds of U.S. internet users will use social networks in 2012 – Emarketer
• Worldwide social network ad revenues will surpass $8 billion in 2012 – Emarketer
• Sixty-seven percent of B2B companies and 41 percent of B2C companies have acquired a customer through Facebook – Hubspot
• Facebook will reach 143.4 million U.S. users in 2012, up 8.2 percent from 132.5 million in 2011 – Hubspot
• Seventy-four percent  of marketers use Twitter as a main social media site to deliver content – Contentmarketinginstitute

Video Marketing

• Spend for online video advertising in 2012 will surpass the $3 billion mark, growing faster than any other online ad platform – Emarketer
• Sixty-three percent of publishers see in-stream video generating the most ad revenue in 2012 – Emarketer

Now that we’ve shared some of our favorites, let’s hear from you! What other digital marketing statistics have caught your eye recently?