[Posted by Mathieu Hannouz
Senior Product Marketing Manager, Neolane, Inc.]

I read an interesting article in the Washington Post associated with the Consumer Electronics Show, “Privacy rights activists worry about potential abuse of high-tech devices featured at CES event” that examined privacy concerns being raised in light of increasingly high-tech homes and gadgets – can you imagine your refrigerator, stove or washing machine being connected to the internet?  It’s not a concept that is all that far away.  As a result, privacy advocates warn that consumers must be diligent about understanding what real-time data and personal information could be collected and shared with third parties, like utility companies…and quite possibly marketers.

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[Posted by Kristin Hambelton
Vice President Marketing, Neolane, Inc.]

With the massive amounts of customer data marketers now have access to, it’s no wonder privacy has become a widespread concern.  In continuation my recent AMA Boston panel blog post, I thought this issue warranted some further discussion.

While we were discussing marketing automation’s ability to provide deep customer insight, a question was raised as to whether marketing automation promoted “stalking” and where the line was drawn in terms of the technology’s inherent benefits becoming a privacy concern.

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