[Posted by Sam Ledger,
UK Campaign Manager, Neolane]

As we’ve observed the proliferation of online gaming sites, it has become apparent that these brands have struggled to maintain their unique appeal to players. This has led to gamers moving from site to site, chasing offers, discounts and incentives before moving onto the next deal. Marketing teams have adapted their focus accordingly, but their constant need to acquire new players has led to a lapse in understanding and engagement of customers on a lifetime journey.

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