[Posted by Ed HadleyAt Neolane, we understand the complexities of an advanced lead management system and sometimes it can be difficult to wrap your head around lead management solutions. With that in mind, we’ve scoured the web to find questions about lead management and share our knowledge.
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[Posted by Ed HadleyLast week, Eastman Kodak Co. filed for bankruptcy protection, becoming the latest victim of digital disruption.
The 132-year-old company and photography icon follows the likes of Borders, Blockbuster, and numerous others who failed to adapt to changing times.
The reason: Kodak viewed digital as a threat to its lucrative film business. Instead of jumping in early like rivals Canon and Nikon, the company waited until it was too late. CEO Antonio M. Perez acknowledged that Kodak was five years too late to accelerate its shift to the digital age. The irony is that Kodak invented the digital camera in 1975, but shelved it because of the perceived threat.
We’ve seen similar storylines play out in the retail, publishing, music, media, and entertainment industries, all of which experienced disruption as consumers shifted their purchasing patterns and product format preferences to digital. Those who adapted and innovated thrived; those who didn’t died.
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[Posted by Kristin HambeltonOver the past week, headlines reflecting optimism about growth of the CRM market, particularly social CRM, were plentiful. Coverage was primarily driven by new research from Gartner, Inc. that predicted that the CRM market “will enter a three year shake up in 2011, as a number of key trends take hold,” and that “sales, marketing and customer service technologies, projects and implementations will all see rapid changes over the next few years.” The firm predicted that “by 2013, spending on social software to support sales, marketing and customer service processes will exceed $1 billion worldwide.”
Lead management best practices continue to be shaped by marketers’ experiences with technology and ROI. To get a sense for how best practices are evolving in current market conditions, we ran a contest on Facebook and Twitter asking Neolane fans and followers to share their best lead management tips. Following are the winners who will each receive an iPod Shuffle courtesy of Neolane. Thanks to everyone for all the fantastic responses we received.
And the winners are…
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