[Posted by Alexis Karlin
Digital Marketing Specialist, Neolane, Inc.]

Neolane’s VP of Marketing Kristin Hambelton recently hosted a webinar with guest speaker Shar VanBoskirk, vice president and principal analyst from Forrester Research. The key focus of the webinar was to highlight the benefits of adopting an integrated, customer-centric approach to cross-channel messaging to help marketers overcome the existing marketing campaign management barriers to success. Shar VanBoskirk kicked off the discussion by pointing out that overall interactive marketing spend will near $77 billion by 2016, while email marketing spend will reach 10% between now and 2016.

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[Posted by Kristin Hambelton
Vice President Marketing, Neolane, Inc.]

On January 24^th at 2:00pm ET, Neolane will kick off its 2012 webinar series with a doozy: Unraveling the Complexity of Cross-Channel Messaging – A Roadmap for Tearing Down the Silos and Adopting an Integrated, Customer-Centric Approach.

I’m excited to present alongside Shar VanBoskirk, Vice President, Principal Analyst at Forrester Research.  Shar is a leading expert on interactive marketing and how businesses can leverage digital channels and technologies to drive sales and deepen customer relationships.

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