[Posted by Michelle Boockoff-Bajdek
Executive Director, Marketing & Business Development
CSG's Quaero Solutions Group]

A colleague of mine has two children – ages 8 and 5 – with no plans to increase the size of her brood.  So you can imagine her surprise when she received a box from a leading baby food manufacturer that contained five samples and a letter, which welcomed her to their loyalty program and indicated that she would be receiving additional samples and offers in the coming months. And, then they came – direct mail pieces with diaper samples, coupons and other goodies – at least eight in total.

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[Posted by Stephane Dehoche,
President and Chief Executive Officer Neolane, Inc.]

Last week I had the honor of welcoming an audience of 235 delegates from across Europe and North America to Neolane Evolution 2010, our inaugural global user conference.

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[Posted by Kristin Hambelton
Senior Director of Marketing, Neolane, Inc.]

Since we just kicked off the second day of our user conference, Neolane Evolution, I would like to do a quick wrap up of the first day. We had a lot of people using #NeoParis to tweet during the conference, I thought it would be best to wrap up the event in 24 of the top tweets.

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[Posted by Mathieu Hannouz
Senior Product Marketing Manager, Neolane, Inc.]

We’re here in beautiful Paris, France at Neolane’s global customer conference – Neolane Evolution 2010. Neolane’s own Manager of Market Intelligence Francois Laxalt presented a particularly popular session today, ‘Best Practices for Measuring Cross-Channel Campaign Effectiveness and ROMI.’ With a brief retrospective on the history of direct marketing, Francois examined traditional challenges facing marketers who once struggled with technology limitations that only supported one-way conversations with customers that were largely generic , not targeted and therefore ineffective.

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[Posted by Mathieu Hannouz
Senior Product Marketing Manager, Neolane, Inc.]

Today’s “always on” economy challenges businesses to create relevant, timely, personalized customer interactions. Unfortunately, the world is your marketplace now – and managing these interactions across localized entities can be a difficult task. You’ve all heard the stories of failed efforts in years past: the Chevy Nova was a “no go” in Spanish speaking countries, Coca Cola supposedly translated to “Bite the Wax Tadpole” in China, etc. For global organizations that support localized marketing efforts, managing brand consistency, communication and customer engagement is an ongoing challenge.

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[Posted by Kristin Hambelton
Senior Director of Marketing, Neolane, Inc.]

France. Famous for brands like Alcatel-Lucent, Dior, Peugeot-Citroën…and Johnny Depp.

As most of our readers know, Neolane was founded in Paris and quickly expanded around the world – delivering the innovative technology that has driven unmatched marketing results for the world’s most well-known consumer and business-to-business organizations. So, where better to celebrate our heritage, and network with our valued customers and partners, than The City of Light. The two-day Neolane Evolution conference begins June 17.

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