[Posted by Kristin Hambelton
Senior Director of Marketing, Neolane, Inc.]

According to a survey conducted at eTail West in February, 2010, attendees agreed there are two major challenges facing marketers in this difficult economy, both of which involve justifying marketing spend to senior management.

The first challenge involves balancing, optimizing and correctly attributing sales revenue to each of the marketing channels being pursued. The second involves getting buy-in from senior management for the use of online social media.

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[Posted by Matthew Wheeler
Solutions Consultant at Neolane ]

Google Buzz is being lauded as one of the hottest new social applications, but many marketers are still wrapping their arms around what it actually does, and how it can potentially benefit their programs. As a basic primer, Google takes news feeds from applications like Facebook, FriendFeed or Twitter and consolidates them into one interface that’s already integrated users’ Google accounts and makes them easily accessible from their Gmail interface. As nice as it sounds, there’s very little that’s innovative or unexpected.

There’s been tremendous backlash lately in the blogging and privacy communities in regards to what Google did wrong with Google Buzz. TechCrunch recently wrote a compelling piece on this very topic: Loud Noises! Google Buzz Is A Broken Instrument Capable Of Beautiful Music.

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Neolane enjoyed yet another rewarding experience at eTail this year.
There were many interesting and thought-provoking conversations taking place, both offline and online.

Listed below is a sampling of tweets we thought best encapsulated the theme of eTailWest 2010:

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